June 2004

What is Missions 101? You must learn the language and culture of your mission field! You cannot effectively reach any people group without knowing their culture and speaking their language.

That’s what Breakaway TV is a all about; communicating the life-changing message of Jesus Christ in a culturally relevant language for today’s “digitized” teenagers.

Breakaway TV is a television program that uses two of the greatest driving forces in youth culture today, sports and music, to share the message of Jesus Christ with young people.

According to a recent study conducted by the Amateur Athletic Foundation of Los Angeles, 98% of U.S. boys ages 8 to 17 consume some form of sports-related media, 82% do so at least a couple of times a week, and 90% watch televised sports.

The study found that sports programming plays a significant role in the media messages that American boys receive today, and while a full range of American boys watch sports, the effects of their media consumption may differ depending on who they are and what messages are being sent.

With so much of sports media today being infiltrated with stories of greed, scandal, rape, drug abuse, and domestic violence, young people are getting distorted values from the professional athletes that they emulate.

On the contrary, Breakaway TV is “showing kids another way” by featuring interviews with professional athletes who are grounded in their faith in Christ, exemplifying godly lifestyles, and sending messages of hope and morality to today’s teens.

The episodes also feature a diverse flavor of Christian music videos and address youth issues in a language that a young person can understand.

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